In fufiling his campaign promises, more than 200 youth in Surulere/Ogo Oluwa federal constituency today benefitted from the youth capacity building in advertising practice and Digital Marketing facilitated by Hon Segun Dokun Odebunmi, Chairman National Assembly Committe on Information, National Orientation Ethics and Value
The training which was held today at Ragaray Executive suites, Ogbomoso was organizised by Advertising Practitioner Council of Nigeria, APCON with particpants drawn from surulere and Ogo Oluwa Federal constituency.
The training according to the lawmaker is billed to enlighten the people of his constituenty on the business oppurtunities in the advertising world and business in general
Hon odebunmi who was represented by his Senior Legislative aid Mr Ajibolu Al-maruff, said the aim of the empowerment was to ensure that the youth in his constituency are self independentand equipped with knowledge that can be used to assist the upcoming generation
He noted that youths had earlier also being trainned and empowered in Agriculture,film production, including modern day training on trading for women promised that he will not relent until all the youths are selfin independent through various trainings that will still take place.
In her lecture titled, Capacity building for youths empowerment on advertising practice, the Acting Registrar of Advertising practitioners council of Nigeria,APCON, Mrs Ijedi Iyoha described advertising practice as an academic knowledge based under mass communication course which equips the students on Planning, directing,and coordinating advertising policies and programs or produce collateral materials, such as posters, contests, coupons to create extra interest in the purchase of a product or service for an organization.
Mrs Iyoha who commended Hon Odebunmi for partnering with APCON to ensure the overwhelming success of the programme advised the trainees to abide by the professional ethics guiding the advertising practice when carrying out their factions.
Some of the participant express their satisfaction on the training received and said the training further broadening the horizon on trading online and and ethics of advertising.